Why you should make your business more sustainable, and how to do it

When you hear the word ‘sustainability’, what comes to mind? Recycling? Energy consumption? Going ‘green’?

Yes, those terms are relevant, but sustainability encompasses much more than that, in fact, embracing it can maximise the success of your business.

Sustainability in an organisation is a balancing act, where economics, society and the environment are mutually valued. This impacts operations, the office environment, employee wellbeing, transparency with stakeholders and ultimately influences business longevity.

Wondering how sustainability can be an asset to your business? Here are some key benefits;

  • It cultivates efficiency.

Sustainability ensures that you maximise use and storage of resources, it minimises energy consumption, reduces trade and disposal waste and helps streamline systems.

  • It promotes productivity.

Sustainable practices result in increased awareness and knowledge of resources, generating proficiency and effectiveness. It also provides employees with a larger purpose.

  • It fosters innovation.

Sustainability often requires thinking outside the box, helping you identify weak points and allowing you to determine where opportunities lie. Practices are continuously improving and help a business innovate and modernise.

  • It differentiates you.

Implementing sustainability within your overall business strategy will cultivate stakeholder interest and loyalty, as it demonstrates your respect for the industry, the environment and attention to changing societal needs.

Embracing sustainability will help your business build resilience, positively contribute to your bottom line, give you a competitive advantage and enhance productivity.

Here’s 6 steps you can take to become more sustainable;

1. Conduct an energy audit.

An assessment of your business’s energy needs and efficiency will allow you to analyse where you can improve and what factors to focus on first.

2. Establish a sustainability goal.